Whether traditional or digital, the principles of Public Relations (PR) are the same. PR is not just about positive publicity; it is all about reputation management. It can take years to build a great reputation and only seconds to destroy it!
I take the time to work with you to shape and maintain your reputation, build your brand and increase visability. Regardless of whether it’s good news or not-so-good news that you have to share – we can make the best of whatever you have to say.
PR is about building awareness, engagement and relationships with target audiences and the media. It is through good media contacts and maintaining these objectives that I can drive deeper interest into your brand or product to generate media coverage which delivers a clear and consistent message.
Key to a successful PR campaign is getting the message in at the right time and at the right place to create the necessary buzz. This then paves the way for more helpful, insightful content that can increase sales leads, as well as providing content for social media and websites along the way.
Fully-managed PR campaigns
Product and company launches
Definition of Public Relations:
“It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between and organisation and its publics.”
Chartered Institute of Public Relations