L J Fairburn & Son Limited

L J Fairburn & Son Limited Branding

Logo| Branding | Design|Social Media |PR | Events

L J Fairburn & Son Limited is one of the largest egg producers and packers in the UK. It is also the only one to produce all egg types including organic, free range, barn, colony and speciality.

To define the Fairburn’s brand and set it apart from competitors, we wanted to promote the passion in their farming business and the impressive 65 year history, as well as the drive and tenacity this family farming enterprise has.

The first step was to create a Marketing and Communications Strategy based on meetings with the family and industry research. This resulted in a short term tactical plan and longer term strategy with several campaigns to raise the profile of L J Fairburn & Son Limited with retailers and consumers.

L J Fairburn & Son Limited was looking for a refreshed identity, in keeping with its heritage. I worked closely with the family to develop a fully integrated Marketing & Communications Strategy which focused on branding, website development, marketing collateral, events management, awards, PR and social media. The objective was to raise the profile of the business as a newcomer to the retail industry – a newcomer which had the ability and determination to push forward with gusto.

Winning some notable National Awards has given the family the recognition they required in the supply chain. Awards such as the IGD Business Transformation of the Year, EY Entrepreneur of the Year, Great Taste Award and British Farming Family of the Year are just a few of the awards which have given a powerful opportunity to shout about the business success through PR and social media.

The campaigns have successfully cemented Fairburn’s position in the UK industry as one of the largest egg producers. Many said they would fail but we revitalised the company branding, whilst simultaneously raising the brand’s awareness and delivering significantly increased sales volume, giving the family the publicity tools they need for future growth & sustainability.

Client from 2013 -2023.